Which of the following is an ethical constraint from the digital marketing macro-environment?
a. Opt-in to e-mail required to avoid SPAM.
b. Taxation at source of purchase.
c. Likelihood of fraudulent transactions.
d. Propensity for consumers to purchase online.
a. Opt-in to e-mail required to avoid SPAM.
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The "prospect theory" holds that people are more risk-averse when a decision problem is framed as a possible gain, and they are risk-seeking when it is framed as a loss.
Answer the following statement true (T) or false (F)
Being too familiar with the environmental factors of the country where the research is being conducted can greatly increase the difficulty of understanding the problem's environmental context and uncovering its causes
Indicate whether the statement is true or false
Clean n' Green, Inc, operates a chain of car washes throughout the United States. The government entity that is most likely to be involved in regulating the chain's environmental impact is
a. Congress. b. federal and state regulatory agencies. c. local chambers of commerce. d. local police departments.
Number of fans and number of likes are typical measurements for
A. YouTube. B. Facebook. C. Twitter. D. Pinterest. E. LinkedIn.