Some organizations use internal service departments to provide like services to several divisions or departments within an organization. Which of the following would probably not lend itself as a service department?
A) Inventory Control
B) Payroll Accounting
C) Information Systems
D) Human Resources
A
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Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets
A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies
_______ captures the value of a brand and refers to how customers regard a brand relative to offerings of other competing suppliers (or an offering of an unnamed supplier), based on those customers' knowledge from experience with and learning about
the brand. a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
a. manufacturer branding b. generic branding c. private branding d. mixed branding
Saving face is the primary motivational factor in low-context cultures
Indicate whether the statement is true or false