Which of the following is NOT true about the comparative

strategy?

a. It can be used in a form of persuasion known as
comparative advantage.
b. The two things you compare should be analogous.
c. It can be used to convince the audience that one
thing is better than another.
d. It should only be used in informative speeches.


d

Communication & Mass Media

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Frankie was voted to be the next president of the fraternity over Mikael. Mikael is often late to fraternity meetings, and Frankie believes Mikael is doing this to disrespect him and show he doesn’t have power even though he is the president. Frankie is using ______.

A. social desirability B. social role C. hedonic relevance D. personalism

Communication & Mass Media

At the lowest level of media literacy, creating a Facebook page entails:

a. increasing the number of friends and likes. b. creating a personal image. c. uploading snapshots. d. reinforcing a few key friendships.

Communication & Mass Media

Using the term "friendly fire" to refer to an American soldier killed by another American soldier is to use

A. profanity. B. an ambiguity. C. a euphemism. D. slang.

Communication & Mass Media

Time is running out on a team project and the leader wants to make sure the remaining meetings are efficient and effective. What can she do to increase her chances of success?

a. Use an agenda b. Summarize major decisions and action items c. Assign task roles d. All of the above

Communication & Mass Media