What do marketers call a forward-looking document that defines a firm's mission and vision?

A) strategic plan
B) operating plan
C) copy platform
D) direction sheet
E) program brief


A

Business

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Which one of the following adjustments will increase assets?

a. Interest incurred on money borrowed during the period but not yet paid to the bank is accrued. b. Rent revenue is recorded for amounts owed by a tenant but not yet paid. c. The use of supplies is recorded. d. Depreciation for the period is recorded.

Business

Which of the following statements is False

a. Intellectual capital consists of intangible assets such as knowledge, skills and information. b. The chief financial officer of an organization is considered to be a member of staff personnel. c. Responsibility is the obligation of an individual to accomplish a task or to achieve an objective. d. Authority refers to the right of an individual to use resources to accomplish a task to achieve an objective.

Business

Rothan Corp. is evaluating the purchase of a small firm, Lemm Inc., which manufactures products involving advanced technology. These products are expected to revolutionize the home construction industry. Lemm has only a minor share of this growing market, but the market is expected to grow rapidly. Substantial investment will be required. In the BCG matrix, Lemm Inc. would be placed in the ________ category.

A. dogs B. stars C. cash cows D. spinoffs E. question marks

Business

The power theory is part of jurisprudence, but the justice theory is not

Indicate whether the statement is true or false

Business