Regarding measuring advertising effectiveness, which of the following statements is FALSE?
A. No single research technique has proven most effective.
B. Managers probably should pretest advertising rather than relying only on the judgment of advertising "experts."
C. Advertising effectiveness is easily measured by looking at the sales results.
D. Some advertisers are now demanding laboratory or market tests to evaluate effectiveness.
E. If specific advertising objectives are set, then marketing research can help evaluate the effectiveness of ads.
Answer: C
You might also like to view...
The term queue discipline refers to ______.
a. the pattern of guest arrivals b. the average time taken to serve guests c. how the arriving guests are served d. how guests behave themselves while standing in line
What is a hypothesis?
a. an assumption tested through experimentation b. a method used to prove or disprove the validityof an idea c. the process of conducting a research study d. a widespread belief
Convert the following linear program into the simplex form:
Minimize 3x1 + 2x2 Subject to: 7x1 - 2x2 0 5x1 + x2 10 x1 + 7x2 12 3x1 + 3x2 = 16 x1, x2 ? 0
Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel describes ________
Fill in the blank(s) with correct word