Which type of brand message is exemplified by negative consumer posts on a company's Facebook page?
A. product
B. unplanned
C. functional
D. planned
E. service
Answer: B
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Adele and Ivan recently established a trailer park and restaurant, Bril's Grill House, on their property, to supplement their income. Acme Oil Inc. operates a refinery 1.6 miles away from Adele and Ivan's property. The refinery that recently increased its production capacity regularly emits nauseating gases and odors which invade neighboring property and make people sick. This causes potential customers to stay away from Bril's Grill House. Acme disregarded Adele and Ivan's pleas to abate emitting the noxious odors. Under these circumstances, Adele and Ivan ________.
A. can sue for public nuisance as Acme is committing an illegal act B. do not have a cause of action C. can bring an action for private nuisance for damages and to enjoin Acme from emitting the odors D. cannot sue for public nuisance because private parties can never sue for abatement of public nuisance
________ is a projective technique that requires the respondent to complete an incomplete stimulus situation
A) Association technique B) Expressive technique C) Construction technique D) Completion technique
Compare the advantages and disadvantages of advertising in magazines and newspapers
What will be an ideal response?
It is vital to treat secretaries, assistants, and receptionists with respect because:
A) they are a key part of the buying center B) they usually have decision-making powers C) they control your access to the decision makers D) they have final sign-off on all purchases E) they will be the end-users of your product