All of the following statements describe an advantage of personal selling over other forms of promotion EXCEPT:
A. Personal selling is less expensive on a per contact basis.
B. Personal selling is better for providing customers with detailed demonstrations of products.
C. It is easier to vary the message according to what the customer needs to know with personal selling.
D. It is easier to direct the marketing effort to directly to qualified prospects with personal selling.
E. Personal selling costs can be controlled by adjusting the size of the sales force.
Answer: A
You might also like to view...
A courier service located at the south edge of downtown dispatches three bicycle couriers with identical sets of architectural renderings that must go to three different downtown law offices as quickly as possible
This problem is a likely candidate for analysis using ________. Fill in the blank with correct word.
Data Analytics are being used by corporations to understand their customer purchasing patterns. This is an example of which segment of the general environment?
A. technological B. demographic C. political and legal D. economic
The unemployment compensation tax program is often called the unemployment insurance program.
Answer the following statement true (T) or false (F)
The "sigma" in the term "six sigma quality" refers to Greek letter used to designate the estimated standard deviation or variation in a process. The higher the sigma level, the ________ and the higher the quality.
A. lower the amount of variation B. higher the amount of variation C. higher the quotient of indeterminacy D. lower the quotient of indeterminacy E. higher the index of deviation