Explain why public relations goals should focus only on areas where communication itself can make a difference.
What will be an ideal response?
The purpose of setting goals only in areas in which communications will make a
difference is that in doing so, it makes it possible to measure the effectiveness of the
communications program. If outcomes cannot be measured, then it would be impossible
to attribute them to the efforts of the communications programs.
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A results driven structure for group work means the group should identify a goal
Indicate whether the statement is true or false
Some grocery store employees are instructed to smile at every customer. This illustrates
a. emotional labor. b. emotional work. c. emotion toward work. d. emotion at work. e. emotion with work.
The ability to lock two or more signals or devices to operate a precisely the same rate is the definition of:
a. calibration. b. transfer. c. jitter. d. synchronization.
Meaningful eye contact should be made and sustained with individual audience members:
A. not at all; it's rude to stare B. for at least 5 seconds C. for at least 4 seconds D. for at least 3 seconds E. for at least 1.5 seconds