In comparison to when monetary policy is not contractionary, under a contractionary monetary policy, the unemployment rate is ____ and the inflation rate is _____ over time.
A. higher; higher
B. higher; lower
C. lower; lower
D. lower; higher
Answer: B
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In examining customers during the IMC planning context analysis, the reason for studying former customers is to:
A) determine which customers a firm should seek B) understand why they defected C) determine how to improve the firm's product or service D) determine which target group has the highest potential
Blake and Mouton create ______ grid to determine conflict behavior and how people resolve conflict.
A. conflict resolution B. conflict management C. conflict solutions D. conflict values
Which of the following can be defined as the tendency to overestimate the effect of a single factor on one’s life satisfaction?
A. planning fallacy B. Pygmalion effect C. horns effect D. focusing illusion
What is the foremost strategic issue that must be addressed by firms when operating in two or more foreign markets?
A. deciding on the resources and capabilities of allies B. deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country C. deciding on the appropriate level of sustainable profitability D. deciding on the relative cost competitiveness of the home country E. deciding on the degree of globalization to maintain expansion capabilities