Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners. Tower's primary market is defined as companies with a need for specialized fasteners. All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:
A. psychographic variables
B. the method the company uses to make purchases
C. geographic location
D. personal characteristics of purchase decision makers
E. company size
Answer: A
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