Roletaking can be thought of as:

a) guess-work to estimate how an audience will respond to a message.
b) anticipating a reaction rather than waiting for a person's actual feedback.
c) a way to understand difficulties or objections to your message.
d) all of these answers are correct.


ANS: d

Communication & Mass Media

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The Chicago Cubs winning the 2016 MLB World Series was news because it can be described as which of these six situational news values?

a. impact b. prominence c. oddity d. timeliness

Communication & Mass Media

Intensional orientation refers to the tendency to __________.

A. view people, objects, and events in terms of how they are labeled rather than in terms of how they actually exist B. respond to things as they are rather than as they are labeled or talked about C. see the middle ground as well as extremes D. group unlike things together and to assume that because they have the same label, they are all alike

Communication & Mass Media

What are you practicing when successive sentences or phrases follow the same pattern of wording in order to emphasize an idea?

A) subordination B) hierarchical construction C) parallel construction D) superordination

Communication & Mass Media

The U.S. Supreme Court's 2003 ruling in Lawrence v. Texas was an example of the Supreme Court

A. applying the void for vagueness doctrine. B. following the doctrine of stare decisis. C. applying both the void for vagueness doctrine and the overbreadth doctrine. D. not following the doctrine of stare decisis.

Communication & Mass Media