SAGE News Clips: Craft Beer CrazeDescription: As large corporations are buying up small breweries in the state of Colorado, local aficionados fear that the new ownership will spoil the hard-fought identity and culture of the craft beer industry. Despite corporate interest in the growing market, new owners report that they believe there is room for both large and small companies. Watch this video to learn more about how corporations can alter a subculture.Click on the above link to access the Interactive eBook. Once you've signed in, scroll to page 76, and watch the video. When you've finished watching the video, come back to the test, and answer the following questions:In which of the following ways do craft beer enthusiasts constitute a subculture?
A. Craft beer enthusiasts reject dominant culture.
B. Craft beer enthusiasts exist within dominant culture; however, they differ from dominant culture in that they have unique values and beliefs about the production and consumption of beer.
C. Craft beer enthusiasts often fail to later become productive members of dominant culture.
D. Craft beer enthusiasts do not constitute a subculture.
Answer: B
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