Which approach tells a story about the product, emphasizing its selling points?

a) Narrative
b) Factual
c) Illustrative
d) Precise


ANS: a

Communication & Mass Media

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There are three major accents in the United States

Indicate whether the statement is true or false

Communication & Mass Media

Keystone Manufacturing recently implemented a process to remove inefficiencies in its production flow. The recycling process saves money and is environmentally friendly. Which of the following would be the best vehicle for Keystone to promote this CSR initiative?

a. national broadcast outlet b. trade publication c. environmental blog d. digital media

Communication & Mass Media

In interpersonal relationships it is as important to affirm and accept yourself as to affirm and accept others

Indicate whether the statement is true or false

Communication & Mass Media

To accept a gift or an award without expressing appreciation is

A) normal. B) socially unacceptable. C) better than giving an unprepared acceptance speech. D) humble.

Communication & Mass Media