Which of the following is true about a decision support system (DSS)?
A. It is a computer program that allows a marketing manager to obtain and use information.
B. It is a place where databases are stored so that they are available when needed.
C. It is a system for linking computers within a company.
D. It organizes incoming information into a data warehouse.
E. It is a system that focuses only on numerical data.
Answer: A
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Assets such as patents, copyrights, and trademarks are intangible assets
a. True b. False Indicate whether the statement is true or false
For an organization to be considered successful, it must meet the needs of its target market, employees, and management
Indicate whether the statement is true or false
Sullivan said to his manager, "Theo, I need to tell you that I have received an unsolicited offer from a competitor. I've enjoyed my eight years at Smith Enterprises, and I'd like to stay. But the offered salary is 20 percent higher than my current salary. The other firm cited what I have learned this past year on the public works job as a particularly valuable skill." Sullivan is a highly valued employee, and Theo has been grooming him as his successor. If Theo were to consider market rates as an important indicator of worth in responding to Sullivan, Theo would most likely
A. transfer Sullivan to a division in another city where the competitor does not have an office. B. terminate Sullivan's employment for insubordination and lack of loyalty. C. explain to Sullivan that internal resource considerations establish Sullivan's salary. D. contact the competitor and inform them that Sullivan is "off limits." E. seek to retain Sullivan by increasing his salary by 25 percent.
The settlement of disputes by a neutral adjudicator chosen by the parties is known as:
a. arbitration. b. facilitation. c. litigation. d. conciliation.