Following McGuire’s (1964) seminal research on resistance to persuasion, which of the following message claims would help to inoculate against a message claiming that “applying sunscreen lotion damages skin through a cocktail of unnatural chemicals”?
a. Sunscreen lotion soothes and moisturizes skin.
b. Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer.
c. Sunscreen lotion reduces the likelihood of bodily dehydration.
d. both Sunscreen lotion soothes and moisturizes skin and Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer
Ans: b
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According to the text, many of the problems that afflict people in modern society —such as drug addictions, anger management problems, obesity, sexually transmitted diseases, and crime—involve some component of inadequate ____
a. self-regulation b. self-monitoring c. response modification d. reactance
Eduardo is from Brazil. He is fluent in both Portuguese and English
When he uses English to speak to you of his home in Brazil, he seems to have trouble remembering details. Yet when he is speaking Portuguese to another Brazilian, he has no trouble remembering. This phenomenon can be best explained by A) linguistic determinism. B) linguistic relativity. C) extralinguistic information. D) cryptophasia.
DNA is wrapped around clusters of proteins called ______.
Fill in the blank(s) with the appropriate word(s).
The theory which proposes that human behavior represents the outcome of the struggle between inner forces is
A) psychoanalysis. B) feminist theory. C) queer theory. D) learning theory.