According to Michael Porter, access-based positioning occurs when a company ________
A) satisfies a broad set of needs of all the customers in a wide segment
B) limits its product offering in order to minimize its prices
C) uniquely or preferentially reaches a specific market
D) focuses on the cost leadership generic strategy alone
C
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Continuing the scenario from Q1, the day of Ishya’s team meeting with her new Learning and Development Director, Ron, arrives. Ishya and Ron have decided to invite other stakeholders, as well, including Carmen, the new Vice President of Human Resources. Carmen wonders who designed the program and who’s been involved in running the program. Which section of their evaluation proposal should Ishya’s team be sure to emphasize for Carmen?
a. organization b. program and stakeholders c. evaluation methodology d. feasibility and risk assessments
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