A week after Kim cancelled her First USA MasterCard, she received a survey in the mail asking questions about First USA's service quality, its performance versus other credit card companies, her level of satisfaction with different dimensions of First USA's service, and her reasons for canceling her account. Which of the following types of research did First USA conduct?
A. Complaint solicitation
B. Relationship survey
C. Trailer calls
D. Critical incidents studies
E. Lost customer research
Answer: E
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Under which of the following conditions will an international organization move toward an integrated structure?
A) when it has a limited percentage of its total business in foreign countries B) when it has worldwide product diversity and a large-scale foreign business C) when it has low product diversity contributing a large portion of its foreign business D) when it has a limited number of product divisions in the foreign countries
Assume that the manufacturing cost of a company is $50,0000 and the general expenses is $50,000. Then, the amount of profit must be equal to at least _____ for the cost-based definition criterion of foreign market value to be met.
a. $44,000 b. $6,500 c. $56,000 d. $49,000
Explain the major steps in the target marketing process
What will be an ideal response?
Tomas and Saturn are partners who share income in the ratio of 3:1. Their capital balances are $80,000 and $120,000 respectively. Income Summary has a credit balance of $30,000. What is Tomas' capital balance after closing Income Summary to Capital?
A) $102,500 B) $22,500 C) $57,500 D) $127,500