A lead paragraph should
a. State the most important fact of the story.
b. Incorporate as much information as the reporter canget into the sentence
c. Tell the reader the first thing that happened (in chronological order).
d. All of the above.
A
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Which of the following best defines facework?
a. the communicative strategies employed to manage one’s own face or to support or challenge another’s face b. the communicative strategies employed to attack an opponent’s dominant communication style c. the communicative strategies employed to attack an opponent’s integrating style d. the communicative strategies employed to define one’s face
What is it called when people tell stories about themselves, taking special care with what they say, particularly for occasions such as job interviews or sales pitches?
What will be an ideal response?
No matter who drives the process, the creative team must know
a.The art director is the copilot of the project b.How each member of the agency will fit into the account c.What role the coach or the creative director wants to play d. The product inside out and backward and forward
After determining the purpose of a blog, what should the writer do next?
A. write as many articles as possible on the chosen topic B. try to monetize the blog by seeking advertisers and writing promotional content for products C. build a brand by establishing a footprint across multiple platforms D. attempt to understand the needs of the readers and adjust the content accordingly