In addition to the elements of the traditional marketing mix, the expanded mix for services includes:
A. Personalization, procurement, and people
B. Positioning, personalization, and process
C. People, partnerships, and positioning
D. People, physical evidence, and process
E. Profit, production, and psychology
Answer: D
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Which of the following is a correct conclusion from the above analysis?
The trend analysis report of Marswell, Inc. is given below (in millions):
A) Net income for 2017 has increased by 115% over that for 2015.
B) Net income for 2017 has decreased by 15% over that for 2015.
C) Net income for 2017 has decreased by 115% over that for 2015.
D) Net income for 2017 has increased by 15% over that for 2015.
In the graph below, the area between the lines AC and OB to the right of point E represents ________.
A) fixed costs
B) breakeven point
C) operating loss
D) operating income
Which of the following budgets are needed to calculate a budgeted unit cost?
A) direct materials purchases budget B) direct labor budget C) overhead budget D) direct materials purchases budget and overhead budget E) direct materials purchases budget, direct labor budget and overhead budget
A millionaire investor, who has followed his losing team since a little boy, invests millions of dollars in his team even though the team still finishes last. This is an example of Max Weber’s ___________.
a. Formal rationality b. Blind rationality c. Substantive rationality d. Optimism