JBJ Sports is a leading sports goods maker from Atlanta. It has recently initiated a program in association with the Children of God Foundation, which bids to raise funds to promote nutritional awareness and education of young children from
Bangladesh. The company plans to donate $1 for every item it sells in the North American market. Also, JBJ has roped in professional sports teams associated with it to wear the Children of God logo on their team gear. Which of the following best describes the motivation for JBJ's involvement in the program?
A) entertaining key clients or rewarding key employees
B) expressing commitment to the community or on social issues
C) permitting merchandising or promotional opportunities
D) stimulating quicker or greater purchase of particular brands
E) identifying with a particular target market or lifestyle
B
You might also like to view...
What is a common sans serif font?
a. Arial b. Times New Roman c. Palatino d. New Century Schoolbook
A(n) __________ period is any period longer than three business days during which _____ of the participants in a retirement plan are prevented from trading
a. loss causation; 80% b. scheme liability; 25% c. blackout; 50% or more d. stock parking; 80%
The state needed a portion of Beck's land to construct a highway. If the state decides to take the land for the public welfare over Beck's objection, may Beck have his case heard by a court?
Why is intermodal transportation often desirable for firms?
What will be an ideal response?