Ideas that explain or predict only limited aspects of the mass communication process are called
A. quasi-sciences.
B. assumptions.
C. middle-range theories.
D. testable hypotheses.
Answer: C
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Highlighting key material is one way to help your audience learn from and remember your speech. Which statement below about highlighting key material is true?
a. It is most useful in the conclusion of a speech. b. It might offend highly diverse audiences. c. It is less important in an informative speech than a persuasive one. d. It can be done both verbally and nonverbally.
Researchers claim that men and women tend to use language differently. Men are more likely to
a) use communication to maintain relationships and cooperate with others. b) assert their ideas and verbally compete with others. c) include qualifiers and tag questions in their sentences. d) provide more supporting or explanatory details before getting to the point. e) speak tentatively.
Momentous most nearly means
(A) significant. (B) small. (C) reality. (D) postpone
According to your textbook, persuasive speakers have an ethical obligation to
A. present their evidence fairly and accurately. B. use visual aids when discussing practicality. C. learn about all sides of an issue. D. All the answers are correct. E. both learn about all sides of an issue and present their evidence fairly and accurately.