All of the following are characteristics of the Penny Press EXCEPT
A) their one-cent selling price didn't even cover the cost of producing the newspaper.
B) their one-cent selling price was still higher than average working people could afford..
C) they established the newspaper industry's financial dependence on advertising.
D) they were the first medium to truly attract and appeal to a mass audience.
Answer: B
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Documentary filmmakers and writers of nonfiction books ______.
a. are uniformly protected by state shield laws b. are sometimes covered by state shield laws c. have not attempted to use state shield laws d. are never covered by shield laws
The communication strategies for becoming a leader are not necessarily the same strategies for successful leadership
Indicate whether the statement is true or false
Credibility assigned by the audience during your speech is
called __________ ethos. a. derived b. tertiary c. terminal d. initial
Listeners are more likely to remember what the speaker has to say
A. regarding topics they care about because they will pay better attention. B. concerning topics the speaker cares about because the speaker will be more animated. C. regarding topics that the speaker is most familiar with because the speaker will be more credible. D. about topics in the news because they are important.