Which of the following is true about the social media?

A. Social media has given rise to new forms of monitoring, mining and aggregating data.
B. Social media facilitate development of relationships offline.
C. Social media enhances boundaries between ingroups and outgroups.
D. Social media offers and range of media intelligence and reputation management services by using same analytical methods.


A. Social media has given rise to new forms of monitoring, mining and aggregating data.

Communication & Mass Media

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The process of adapting to the organizational culture where one works is called _____

a. enculturation b. integration c. assimilation d. co orientation

Communication & Mass Media

Research shows that the top driver of a company’s reputation is its ability to provide quality products and services at a good value. What is the second strongest driver of a company’s reputation?

a. degree of employee engagement b. a company’s positive influence on society c. a company’s brand equity and loyalty d. organizational culture and climate

Communication & Mass Media

Rajiv plans to speak to his class about violence in the United States. As the date for his speech approaches, he adds a reference to a recent workplace shooting, which he heard about on the evening news. By adding this reference, Rajiv recognized the importance of ________ in defining the occasion.

A. identification B. rhetorical criticism C. simultaneous events D. audience feedback

Communication & Mass Media

In the context of the speech communication process, which of the following are true about speakers when the speech communication process is successful?

A. They are interested in what they are speaking about. B. They are calm and relaxed. C. They refrain from revealing that they are enthusiastic about the topic of the speech. D. They do not experience interferences.

Communication & Mass Media