The communication model developed by Shannon and Weaver included the concept of noise. What is noise and why is it of great concern to PR practitioners?
What will be an ideal response?
Noise is any unplanned factor that affects the communication process: whether the listener is distracted due to illness, worries, or preoccupations, or whether physical noise in the environment sidetracks the listener or nullifies a message. The prospect of a message being interrupted or filtered through internal or external noise is of great concern to PR practitioners, which explains the multi-pronged tactical approach of repetition and reinforcement messaging as a standard PR practice.
You might also like to view...
Midrange production context criticism provides case studies or critical histories of organizational dynamics within one company or industry niche
Indicate whether this statement is true or false.
You will probably be more successful if you do NOT base your talk on personal knowledge
Indicate whether the statement is true or false
All of the following are helpful questions to ask as you analyze a problem EXCEPT
A. "What events precipitated the problem?" B. "How difficult is our problem?" C. "What other information do we need?" D. "Who is involved?" E. "What is the solution?"
A mixed metaphor interferes with understanding because it has been used so often that it loses its meaning.
Answer the following statement true (T) or false (F)