Recall that Milgram conducted a variation on his original obedience experiment. In this variation, there were two confederates in addition to the participant
When the participant threw the switch at 150 volts, one of the confederates refused to continue, even though the experimenter commanded him or her to do so. In this variation, only about 10 percent (compared to about 65 percent in the original study) went to the highest shock level. This experimental variation demonstrated the power of ________ in eliciting obedience.
a. informational social influence
b. descriptive norms
c. normative social influence
d. the door-in-the-face effect
Answer: C
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