A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter
b. Late in the message, associated with benefit
c. As the final thought of the message to prompt action
d. Nowhere in the message
B
You might also like to view...
When attempting to implement team discipline, one technique is before encountering the other team, role-play the parts of the negotiation that are expected to be emotional and adversarial.
Answer the following statement true (T) or false (F)
Controlling space arrangement and using it as a defensive barrier allows the prospect to control much of the conversation and to remain safe from:
A. territorial assailants. B. space threats. C. trespassers. D. territorial intruders. E. space invasions.
On January 1, 2012, Money Company's balance in retained earnings was $10,000,000. At the end of the year, December 31, 2012, the balance in retained earnings was $9,400,000. During 2012, the company earned net income of $440,000. How much were dividends?
A) $1,040,000 B) $1,000,000 C) $ 600,000 D) $ 440,000
The remedy of sending out a notification by a party that he or she is canceling a contract and returning everything already received would constitute a(n) ________
A. avoidance B. counteroffer C. revocation D. replevin