The outcome of the global versus local debate in international advertising has been three schools of thought on advertising in another country. Which of the following is NOT one of them?
a. standardization
b. localization
c. globalization
d. combination
c. globalization
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How does job evaluation relate to internal equity? (
What will be an ideal response?
All of the following are true about click fraud except:
a. Click fraud occurs when a company maliciously clicks on a competitor's sponsored ad to exhaust the competitor's budget b. Click fraud occurs when a website owner clicks on a contextual ad on one of its own pages repeatedly c. No solution exists to prevent click fraud d. Search engines provide credit to advertisers when this is detected e. None of the above
____________ is the use of e-mail to try to mimic a legal, legitimate company to access personal or financial information from individuals.
a. Phishing b. Skyping c. Snaring d. Surfing
Mention a disadvantage of ranking.
What will be an ideal response?