Sputnik Inc, an aeronautical research company, wanted to enhance its brand recognition. To achieve this goal, management released a short audio about its updated services and evolved technologies to attract the attention of the journalists

Thus, Sputnik Inc hoped to obtain an interview for story coverage.
Which marketing tool will be useful for management in this scenario?
a) Radio news release
b) Product placement
c) Guest appearance
d) Public service announcement


a

Communication & Mass Media

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Communication & Mass Media