Which of the following strategies is referred to as the "workhorse" that has to succeed in order for the strategic market plan to achieve both short- and long-run performance objectives?
A) a harvest strategy
B) a marketing mix strategy
C) a defensive strategy
D) an offensive strategy
E) a monetizing strategy
B
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This question has two parts; be sure to answer both. First, explain at least one of Mary Parker Follett's ideas on how organizations should become more democratic. Next, suppose you work at an advertising agency as an account manager. You are responsible for keeping your clients (the advertisers) happy, but you do not do the creative work of designing the ads. Explain how you might manage a conflict with one of your most talented ad designers, who does not agree with the client's ideas and does not want to implement them.
What will be an ideal response?
Ron, a sales representative for a software firm, is giving a sales presentation to Mona, a buyer for a large manufacturing firm. Making a sale to Mona would double Ron's sales amount for the month and lead to a large commission
As they're engaging in small talk, Mona mentions to Ron that she's a huge fan of the local college football team. Ron's wife works at that college and can get season tickets for the games. What should Ron most likely do? A) Ron should ask Mona more about her interest in the football team to discover if she would like tickets or if she already has her own. B) Ron should ask his sales manager after the sales meeting if he should offer Mona tickets to the games. C) Ron should assume that by mentioning the team, Mona is subtly letting him know what her preferences are so that he can give her a gift to win her business. D) Ron should offer Mona season tickets to the games to influence her to buy the software product he is selling. E) Ron should let the comment go and continue with the presentation to win Mona's business on the merits of the product and price.
Clarissa and her friends are all marketing managers working on different product lines at LennoCorp. When they compared their salaries, they discovered that they all make about the same amount. In this situation, Clarissa and her friends have individual pay equity.
Answer the following statement true (T) or false (F)
Fay, age 17, ordered a pair of skis on the installment plan. She paid $20 every month until she turned 18, the age of majority. The next day, she sold the skis to Sharon and disaffirmed the contract. Fay is:
a. still liable since she had to disaffirm before her 18th birthday. b. still liable because selling the skis amounted to a ratification. c. still liable because she used the skis. d. not liable because skis are not necessaries.