Planning a successful social media campaign involves all of the following except:

a. Identifying a specific message
b. Planning visuals
c. Developing one-way messaging
d. Determining an entry point


c

Communication & Mass Media

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While writing an article for her organization's newsletter, Pallavi used the term "Oriental" to describe people of Chineseorigin

Furthermore, she used terms such as "handicaps" and "cripples" to refer to the physically disabled community. What writing error did Pallavi fail to avoid? a. Politically incorrect language b. Jargon c. Hype d. Bias

Communication & Mass Media

It is normal to feel anxious about picking the right topic for a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is NOT discussed as rule for the brainstorming process?

A) Headlines from a major news source B) YouTube videos and personal postings on social networking sites C) Images that have impressed you D) All of these are good sources of brainstorming ideas.

Communication & Mass Media

Don goes to class on Friday but the instructor is not present. The teaching assistant announces that the instructor is ill and there will be no class that day. When Don comes to class on Monday, he notices that students are handing in an assignment to the instructor. He discovers that the TA told students that even though there was no class Friday, they had a homework assignment to complete

Don's failure to attend to that part of the TA's message reflects which aspect of the perception process? [p. 44, III] a. selection b. organization c. personal constructs d. stereotypes e. interpretation

Communication & Mass Media