Define employee advocacy. How does employee advocacy benefit an organization?

What will be an ideal response?


Employee advocacy is the promotion of an organization by its employees. When employees share their support for their company or its products, it can generate both positive awareness and favorable impressions.

Communication & Mass Media

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A study of CBS Evening News found that 60 percent of the opening stories featured the __________

Fill in the blank with correct word

Communication & Mass Media

According to verbal aggressiveness theory, all of the following are true EXCEPT

A) You are likely use verbal aggression if you have low motivation and poorly developed argumentation skills. B) Verbal aggressiveness is the result of inborn personality traits. C) People with weak argumentation skills are uncomfortable dealing with conflict. D) People who associate arguments with unpleasantness are likely to attack others personally. E) People who are verbally aggressive often come from lower socio-economic classes.

Communication & Mass Media

Radio commercials can effectively use dialogue by

a. Using the announcer for the sales pitch, not a character b. Staying away from ad libs c. Creating gaps in the script to give characters time to react d. Introducing new characters and themes to enhance the current campaign

Communication & Mass Media

Gladys and Fred have been married for over twenty years. Fred thinks Gladys should stay

home and take care of the children, but Gladys insists that she wants to have a career and will not be left at home with the kids. Fred thinks that the husband should be the breadwinner and the wife should keep the house and raise the children. Which type of married couple best represents the marriage of Gladys and Fred? A) traditional B) independent C) separate D) mixed

Communication & Mass Media