Why should advertisers be careful about the physical cues they use in messages?
a. Because physical cues only impact audiences prone to central route processing
b. Because physical cues can vary in meaning for different audiences
c. Because physical cues never impact persuasion
d. Because physical cues are always offensive
Answer: B
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Theories in addition to the three grand theoretical approaches described in the chapter (psychoanalytic, behaviorism, and cognitive) contribute to the study of human development
Indicate whether this statement is true or false.
ALL BUT WHICH of the following is true regarding the field of community psychology?
a. The relationships among the political activists, clinicians, and scientists who work in the field have been characterized by a high degree of harmony. b. The field does not emphasize either individual disease or individual treatment. c. The field emphasizes the empowerment of individuals and communities. d. All of the above statements are true.
The most advanced level of thinking in Piaget's theory is called:
a. sensorimotor. c. preoperational. b. concrete operations. d. formal operations.
The "average variance for any source is found by dividing the sum of its variance by the degrees of freedom associated with it and is called the _____
a. F ratio c. mean square b. average total variance d. average error variance