If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against the use of animals in medical research, which of the following would be the best kind of question to ask?

A. open-ended question
B. fixed-alternative question
C. leading question
D. demographic question
E. scale question


Answer: E

Communication & Mass Media

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Indicate whether the statement is true or false

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What is a formal outline?

What will be an ideal response?

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This is a measure of the average time an individual listener tunes in to the station:

a. turnover b. share c. TSL d. cume e. reach

Communication & Mass Media

The gentleman in the video states the best way to reveal your abs you work for in the gym is to ____________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media