A firm's marketing activities are affected by external and generally uncontrollable forces.
Answer the following statement true (T) or false (F)
True
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A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary is referred to as ________
A) scanner diary panels/cable TV B) scanner panels C) purchase panels D) media panels
To project a positive, tactful tone in a written message,
a. rely only on positive words. b. compliment the receiver in the first and last paragraphs. c. avoid using second person when stating negative ideas. d. use active voice when conveying negative ideas.
Silver Co. has a $210 petty cash fund. At the end of the first month the accumulated receipts represent $44 for delivery expenses, $131 for merchandise inventory, and $13 for miscellaneous expenses. The fund has a balance of $22. The journal entry to record the reimbursement of the account includes a:
A. Debit to Cash Over and Short for $22. B. Credit to Cash Over and Short for $22. C. Credit to Inventory for $131. D. Debit to Petty Cash for $210. E. Credit to Cash for $188.
If the cost of indirect materials needed for production is insignificant, it should not be included in the budgeting process
Indicate whether the statement is true or false