Which of the following pertains to the creation of a perceptual map?
A. Consumers have to indicate how similar or dissimilar a group of relevant brands or products is to each other.
B. Consumer behavior activities embedded in a cultural context are studied by marketers using ethnographic research.
C. Marketers have to work on branding of both new and existing products.
D. Retailers focus on database development through optical scanning at the point of purchase.
E. Marketing research considers the total performance of a promotional program as each effort often affects others in the promotional mix.
Answer: A
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Answer the following statement true (T) or false (F)
Business communicators have many goals in conveying negative news. Which of the following is not a goal in communicating negative news?
A) Explaining clearly and completely B) Maintaining friendly relations C) Being fair D) Demonstrating the company's superiority in the global marketplace
Product recalls, returns, and recycling plans require some firms to use
A. vertical integration. B. reverse channels. C. contractual channel systems. D. selective distribution. E. exclusive distribution.
A controller typically handles the accounting activities, such as tax management, data processing, financial accounting, and cost accounting
Indicate whether the statement is true or false