The post-World War II development of brand identities can be traced largely to the ____
a. need to compete with products from foreign manufacturers
b. need of manufacturers to have products for specific market segments
c. need of consumers to find products that could previously only be found overseas
d. need of consumers to be secure in the belief that the products would meet their needs.
B
You might also like to view...
Which psychologist stated that there are two important steps in managing a threat, which are primary appraisal and secondary appraisal?
a. Hans Selye b. Donald Meichenbaum c. Martin Seligman d. Richard Lazarus.
In which case did the Supreme Court rule on same-sex harassment?
A. Meritor Savings Bank v. Vinson B. Harris v. Forklift Systems, Inc. C. Ellison v. Brady D. Oncale v. Sundowner Offshore Services
Only a small percentage of this year's bachelor-level psychology graduates will go on to work in psychological fields
Indicate whether this statement is true or false.
Michelle was hired for a job although she did not have the qualifications for the position. During the interview the man interviewing her kept remarking that she reminded him of his third grade teacher on whom he'd had a crush so many years ago
Michelle seems to have benefitted from __________ a) a structured interview. b) the halo effect. c) a projective error. d) observer drift.