There are experimental schools, such as Presidio School of Management in San Francisco, that offer Green MBAs that focus on the "triple bottom line" of people, planet, and profits. What does "people, planet, and profits" mean here?
What will be an ideal response?
Answer: Companies need to serve the needs of the people (their customers), while taking care to improve the health of the planet (or at least not diminish the health of the planet), all the while making a profit for themselves.
Explanation: Companies need to serve the needs of the people (their customers), while taking care to improve the health of the planet (or at least not diminish the health of the planet), all the while making a profit for themselves.
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The annual Consumer Reports rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.? ? In order to address these consumer concerns your company should consider doing which of the following?
A. Make aesthetic modifications to the product.? B. ?Make line extensions to the product. C. ?Make functional modifications to the product. D. ?Lower the price of the product. E. ?Make quality modifications to the product.
A marketing decision support system (MDSS) is a ________
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies C) sophisticated information system that allows marketing managers to use statistical and modeling software tools D) type of custom research report often called for in the marketing research process E) data warehouse used to support a marketing information system (MIS)
On June 1 . Continental Company issued 8,000 shares of its $10 par common stock to Divide for a tract of land. The stock had a fair market value of $18 per share on this date. On Divide's last property tax bill, the land was assessed at $96,000 . Continental should record an increase in Additional Paid-In Capital of
a. $96,000. b. $64,000. c. $40,000. d. $16,000.
Which of the following represents one of the existing trends for small business start-ups?
A. Numerous? small-business tax incentives B. Less competition C. Emergence of? e-commerce D. Less government regulation