Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?
A. The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
B. In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
C. David Windorski, a 3M inventor, also developed the Post-it Flag Pen for the office worker segment.
D. Paralegals were initially the intended target market for the Post-it Flag Highlighter.
E. In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.
Answer: C
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