What is transit shelter advertising? Why is it successful?
What will be an ideal response?
In cities with mass-transit systems, advertisers can buy space on bus shelters and on the backs of bus-stop benches. Transit shelter advertising is a relatively new out-of-home form enjoying great success. It reaches virtually everyone who is outdoors. It is extremely inexpensive and available in many communities that restrict billboard advertising in business or residential areas. In fact, shelter advertising is sometimes the only form of outdoor advertising permitted. It's also an excellent complement to outdoor posters and bulletins, enabling total market coverage.
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Deflorio Corporation's inventory at the end of Year 2 was $156,000 and its inventory at the end of Year 1 was $140,000. The company's total assets at the end of Year 2 were $1,416,000 and its total assets at the end of Year 1 were $1,390,000. Sales amounted to $1,320,000 in Year 2. The company's total asset turnover for Year 2 is closest to:
A. 1.06 B. 0.94 C. 5.38 D. 0.19
The role of the credit department includes ________.
A) approving all credit applications in order to avoid losing sales B) evaluating customers' credit applications to determine whether they meet the company's approval standards C) following unwritten approval standards for processing customers' credit applications D) collecting cash from customers
The late finish time (LF) is ______.
A. the latest possible date an activity can be completed without delaying the project’s completion B. the maximum extent to which an activity can be delayed C. the latest possible date an activity can be completed before the activity becomes irrelevant D. the latest possible time on a given day that an activity can be completed
The use of differential pricing should
A) decrease total profits for a firm. B) increase total profits for a firm. C) increase capacity for a firm. D) decrease capacity utilization for a firm.