With a cost-oriented pricing strategy, a price setter stresses the ________ side of the pricing problem and the price is set by looking at ________.
A. cost; consumer tastes
B. production and marketing; profit
C. demand; revenue
D. cost; production and marketing expenses
E. demand; target sales
Answer: D
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A. act of state B. vested rights C. most significant relationship D. governmental interest
The process of isolating linear trend and seasonal factors to develop a more accurate forecast is called regression
Indicate whether the statement is true or false
Which of the following is NOT a current trend that is affecting marketing strategy planning?
A. less attention to distribution service B. faster new-product development C. more attention to quality D. growth of JIT and EDI E. more international market development
?JBP Incorporated's ____ has determined that the company should retain earnings for the year. This has been approved by the board of directors.
A. ?corporate management B. ?common stockholders C. ?preferred stockholders D. ?corporate creditors