In choosing news media outlets, what do MPR professional need to know about the essential difference between demographics and psychographics?
What will be an ideal response?
Demographics refers to data about population groups, including age, gender, income, education and ethnicity. Psychographics are more open to interpretation because psychographic data tends to report about subjective characteristics of an audience. Generally, demographic information can be obtained from individual media outlets and media auditing firms. For psychographic data, marketers need to rely on the medium itself.
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On January 1, 2016, Sharpsburg, Inc issued $400,000, 10-year, 10% bonds for $354,200 . The bonds pay interest on June 30 and December 31 . The market rate is 12%. What is the carrying value of the bonds at the end of the ten years?
a. $400,000 b. $480,000 c. $380,000 d. $354,200
In a linear relationship formula, the intercept = b
Indicate whether the statement is true or false
All of the following are key steps to take to avoid a future crisis in leadership succession in an organization EXCEPT:
A. focus on the organization's future needs, not past accomplishments. B. provide broad exposure. C. ensure that the CEO understands the importance of the task and makes it a priority. D. discourage differences of opinion.
Tastee Mart sells Frostee Flakes. Demand for Frostee Flakes is 500 boxes per week. Tastee Mart has a holding cost of 30 percent and incurs a fixed cost of $100 for each replenishment order it places for Frostee Flakes
Given that cost is $2 per box of Frostee Flakes, how much should Tastee Mart order in each replenishment lot? If a trade promotion lowers the price of Frostee Flakes to $1.80 for a month, how much should Tastee Mart order given the short-term price reduction? What will be an ideal response?