Which of the following is not an example of the implementation of the marketing concept?
A. Jimmy Dean's Sausage introduces turkey sausage patties for a healthier alternative to pork.
B. Ford asks customers to vote online for a new color for next year's Ford Focus.
C. McDonald's reduces the labor costs to produce its sausage-egg biscuits.
D. Linx offers rewards for users who can find flaws in its new software.
E. Volkswagen introduces pop-up rollover bars in its convertibles to protect its consumers in the event of a serious collision.
Answer: C
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