Suppose the country of Peru wanted to join GATT and thus be treated the same as other GATT members. What GATT principle is Peru interested in receiving?
A. Free trade
B. Importation/exportation
C. The Tokyo Round
D. Foreign-exchange control
E. Most-favored-nation status
Answer: E
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The percentage of sales method is based on the relationship between the amount of accounts receivable at year end and the amount of uncollectible accounts
Indicate whether the statement is true or false
________ questions allow respondents to answer in their own words and often reveal more about how people think
A) Open-end B) Dichotomous C) Likert scale D) Multiple choice E) Semantic differential
Conjoint analysis could be used for all of the marketing applications below except ________
A) determining the relative importance of attributes in the consumer choice process B) estimating market share of brands that differ in attribute levels C) used as a general data reduction tool D) determining the composition of the most preferred brand
Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. The brand manager who puts together a promotion blend for Yummy Mondaes should A. be primarily concerned with informing rather than persuading. B. determine who the firm is trying to influence. C. realize that the right blend depends more on what customers expect than what the firm wants to accomplish. D. determine the one right promotion blend and then implement it.