Given that many companies are interested in what a person does or did (behaviours), would such information be enough for the marketer to ascertain what people might do in the future and why?
What will be an ideal response?
Although it tends to be considered that past behavior is a good estimate of future behavior,
this is not always the case as the case study shows. Some mothers for example acted based on
the available options to them. If such options are suddenly extended to more accurately
represent the interest of certain groups (as shown in the study through the list of identified
‘emotional roles’) It is clear that many target group members will vote with their feet to buy
product and services that represent their needs more accurately. Clearly it is very difficult to
‘crack the nut’ of understanding diverse and constantly changing groups such as mothers.
Hence the need to constantly review the marketer research tools to ascertain their relevance.
Finally, there is also the issue that at times marketers want to steer certain social views and
perceptions in the direction of certain products, services (or even ideology). Hence it is also
important to highlight the relevance of the ethical dimension to such projects.
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A manufacturing company that has only one product has established the following standards for its variable manufacturing overhead. The company bases its variable manufacturing overhead standards on direct labor-hours. Standard hours per unit of output 7.2DLHsStandard variable overhead rate$14.20per DLH?The following data pertain to operations for the last month: Actual direct labor-hours 5,100DLHsActual total variable manufacturing overhead cost$72,165 Actual output 600units?What is the variable overhead rate variance for the month?
A. $10,821 F B. $255 F C. $255 U D. $10,821 U
If a corporation has suffered only net losses since its inception, the Retained Earnings account will have a negative balance
Indicate whether the statement is true or false
A firm has a degree of financial leverage of 1.20 . If earnings before interest and tax increase by 20%, then net income:
a. will not necessarily change. b. will increase by 20%. c. will decrease by 24%. d. will decrease by 20%. e. None of the answers are correct.
When a U.S. company does business with a British company and payment is in British pounds, an exchange gain or loss occurs if the exchange rate between dollars and pounds changes between the date of sale and the date of payment
Indicate whether the statement is true or false