Most agencies frown on pay-for-performance contracts because ________
A) it is difficult to measure the depth of coverage
B) there are no guarantees that their efforts will be successful
C) it is difficult to measure circulation or audience rating of the venue
D) it is harder to bill for staff time than it is to waive fees if no coverage is achieved
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Retailing is best characterized by which of the following?
a. independent ownership dominating sales b. franchise organizations dominating sales c. ease of entry into the marketplace d. vertical marketing systems being fully integrated
Business strategy, as distinct from corporate strategy, is chiefly concerned with
A. what business model to employ in each of the company's different businesses. B. deciding what new businesses to enter, which existing businesses to get out of, and which existing business to remain in. C. making sure the strategic intent of a particular business is in step with the company's overall strategic intent and strategy. D. coordinating the competitive approaches of a company's different business units. E. deciding how to build competitive advantage and improve performance in a particular line of business.
One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?
Indicate whether the statement is true or false
The labor mix variance is actual total hours at:
A. standard mix times standard labor rates less standard total hours at standard mix times standard labor rates. B. actual mix times standard labor rates less standard total hours at standard mix times standard labor rates. C. actual mix times standard labor rates less actual total hours at standard mix times standard labor rates. D. actual mix times actual labor rates less actual total hours at actual mix times standard labor rates.