Yukiko's instructor is allowing students to administer an audience survey in the class as they

prepare themselves for their next speech. How should Yukiko proceed?

A) Pose as many questions as she can think of, to yield more information.
B) Craft a few good questions that can be answered in class.
C) Craft questions that supply responses and do not require elaboration.
D) Avoid inquiring about their age, political affiliation, or religion.


B

Communication & Mass Media

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A journalist who works for a major news agency was attending a national convention and wrote an article about a particular topic

Since he needed to send his work to his agency, the organizers took him to a certain area within the convention premises, where equipment necessary for media personnel like him are present. What is this area within a convention called? a) Newsroom b) Exhibit booth c) Trade house d) Hospitality suite

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Social networking sites and online dating sites are examples of __________ CMC

Fill in the blanks with correct word

Communication & Mass Media

Which of the following are not demographic characteristics of an audience?

A. Age B. Cultural heritage C. Attitude D. Parental status

Communication & Mass Media

He was the first publisher to use telephone solicitation to attract new subscribers: _________________

Fill in the blank(s) with correct word

Communication & Mass Media