Which of the following is a reason for the increased attention to multicultural marketing?
A. insufficient policies that focus on antidiscriminatory practices
B. increase in the purchasing power of ethnic minorities
C. emergence of white females in key agency roles
D. decrease in a multicultural workforce in large corporations
E. increase in the budget allotted to advertising
Answer: B
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a. intangible exchange b. positive exchange c. lack of love d. lack of emotional intelligence
________ processing is a philosophy that focuses on reducing time and cost and eliminating poor quality
a. Cost b. Work in process c. Just-in-time d. Continuous
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)