The oldest, most widely used, and most effective sales promotion tool is
A. event sponsorship.
B. rebates.
C. cents-off coupons.
D. sampling.
E. bonus packs.
Answer: C
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Which one of the following equations is accurate?
A) Treasury stock = Authorized stock ? Issued stock B) Treasury stock = Outstanding stock ? Subscribed stock C) Treasury stock = Authorized stock ? Outstanding stock D) Treasury stock = Issued stock ? Outstanding stock
Which of the following is NOT an objective of a questionnaire?
A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. B) Questionnaire data must be easy to analyze. C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. D) A questionnaire should minimize response error.
The advantage of benchmarking against your own best employees as you hire new people is ______.
a. You can use you best as a template for hiring new people. b. You can learn what organizations in other industries are doing. c. It helps develop an employee compensation program. d. It aids in the design of your organization’s benchmarking system.
The objective function of linear programming models with a single RFM dimension seeks to:
a. Minimize the expected revenue of the marketing campaign. b. Maximize the expected revenue of the marketing campaign. c. Maximize the expected number of purchases during the marketing campaign. d. Maximize the expected recency of the marketing campaign.