Belling begins most advertising messages by announcing category benefits and then moving on to its specific positioning. Offer one reason why Belling may adopt this strategy
What will be an ideal response?
Student answers will vary. To reassure consumers that a brand will deliver on the fundamental reason for using a category, marketers such as Belling frequently use benefits to announce category membership.
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Zoom presentations are becoming a popular alternative to multimedia presentations because of their interactivity and cinematic capabilities.?
Indicate whether the statement is true or false
Ford's Edsel is an example of a product that failed because it lacked ________.
A. name recognition B. focus C. competitiveness D. options
Which of the following is not one of the main variables that project management seeks to control?
A) End-users B) Cost C) Time D) Quality E) Scope
Which of the following denotes small retail stores carrying only one product line or category of related products?
A) Department stores B) Bargain retailers C) Supermarkets D) Convenience stores E) Specialty stores