Describe some general goals that music in advertising attempts to achieve.
What will be an ideal response?
Music in advertising seeks to be distinctive so it separates the commercial and associated product
with all the other advertising that is media clutter. To be distinctive, advertising sometimes incorporates
synthesized sounds. Music helps establish a mood. In some instances, music is used to punch up action
in the advertising. Another goal is to create a memorable association between the music and the
product. This is a source of branding.
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The eighteenth-century symphony typically consisted of how many movements?
a) two b) three c) four d) five
The mosaic Christ as the Sun exemplifies early Christian artists' appropriation of ________ iconography
A. Egyptian B. Greek C. Islamic D. Roman E. both Greek and Roman
Which of the following organized the Newport Rebels, an alternative to the mainstream Newport Jazz Festival in 1960?
a. Charlie Haden and Ornette Coleman b. Eric Dolphy and Roland Kirk c. John Coltrane and Sonny Rollins d. Charles Mingus and Max Roach
The chalumeau is?
a) a single-reed instrument that emerged in the late 17th century and that eventually developed into the clarinet b) a double-reed instrument that emerged in the late 17th century and that eventually developed into the bassoon c) a double-reed instrument that emerged in the late 17th century and that eventually developed into the oboe d) a double-reed instrument that emerged in the late 17th century and that eventually developed into the oboe d'amore